Engagement
User registration rates
Monthly Active Users (MAU)
marketing and business objectives
Sparkle is a bold new player in Nigeria’s competitive financial services industry. Their ambition is not just to establish themselves, but to become a lifestyle financial partner for a generation raised on digital innovation.
Younger generations have a unique relationship with money. They’re digitally fluent, comfortable with disruption, and increasingly wary of traditional financial institutions. To resonate with this audience, Sparkle partnered with Welcome Tomorrow to drive qualified user acquisition and retention for their iOS and Android apps.
Our partnership with Sparkle was driven by a singular goal: acquiring high-value customers who actively engage with their financial products and services.
Achieving this objective presents a unique challenge. Not only did we need to navigate the complexities of a crowded marketplace, but we also had to factor in the devaluation of the Naira, a factor that could potentially impact consumer confidence and spending habits.
We started with analysing the needs and preferences of younger demographics, to craft targeted messaging capturing their attention. Our approach had to consider the current economic climate, while also positioning Sparkle as a brand that understands the future of finance.
Welcome Tomorrow’s team of experts show flexibility and transparency. They take time to understand our business, our market and our team, and bring a sense of structure. Since the beginning, this is not a business transaction, it is a partnership.
Uzoma Dozie
CEO
Sparkle partnered with Welcome Tomorrow to completely overhaul its digital acquisition strategy, covering everything from mobile attribution using Adjust, product analytics using Amplitude, Paid Media (Google, Meta, Snapchat) and Creative Strategy across all activated channels.
Welcome Tomorrow achieved a 43% increase in conversion rate from downloads to accounts funded, enabling Sparkle to build marketing spend efficiencies.
We didn’t stop there, we also implemented a robust User Engagement strategy with a CRM tool plus targeted re-marketing campaigns to drive users down the funnel and keep them engaged with relevant offers and features. The result was a 37% increase in Monthly Active Users within a 6-month timeframe.
Increase in CTR across paid channels
CVR increase from Installs to Account Funded
App Store Conversion Rate
Increase in Monthly Active Users
Since the beginning of our relationship, Welcome Tomorrow has been able to adapt to our changing business needs and delivered substantial business results with a stellar speed of execution. We consider them our trusted growth partner.
The collaboration with Welcome Tomorrow has helped us drive success across our online activities. Their depth of expertise on advanced digital solutions has been a game changer for us and enabled our company to build many efficiencies. We are excited to keep collaborating with them.
