Build a recognisable brand in a crowded environment

In 2022, 72% of app ad spend in Africa went for fintechs.
The industry is highly competitive, so standing out in a crowded market is your first challenge. We spend time understanding your end users and their pain points to enable you communicate an impactful messaging and maximise you long-term revenue potential.

Acquire new customers efficiently

As you scale, User Acquisition will be your main marketing cost.  We help you lower the marginal cost of acquiring a new user by leveraging innovative channels and boosting organic acquisition. We create exceptional creatives that grab user attention, resulting in higher conversion rates and better marketing efficiency.

Our Fintech Marketing Techniques

  • Mobile Growth framework
  • Lead generation
  • Performance branding
  • Mobile Marketing Partners (MMP)
  • Product Analytics tools
  • Content marketing
  • Pre-registration App Campaigns
  • Custom Store Experiments
  • Custom Product Pages
  • User-Generated Content (UGC)
  • SEO & Content marketing
  • Customer persona research
  • Landing page building
  • Competitive creative analysis
  • Value-based bidding
  • Mobile Growth framework
  • Lead generation
  • Performance branding
  • Mobile Marketing Partners (MMP)
  • Product Analytics tools
  • Content marketing
  • Pre-registration App Campaigns
  • Custom Store Experiments
  • Custom Product Pages
  • User-Generated Content (UGC)
  • SEO & Content marketing
  • Customer persona research
  • Landing page building
  • Competitive creative analysis
  • Value-based bidding