Your mobile attribution isn’t tracking what matters.

When your install and in-app data is incomplete or misaligned, we fix your attribution so you can see what’s actually driving growth.

Track Smarter, Grow Faster
What’s going wrong?

Does this feel familiar?

Installs without real insight

You’re getting installs, but can’t clearly tie them to channels, campaigns, or outcomes.

Data that doesn’t align

Your MMP, ad platforms, and internal data all show different numbers. It’s hard to know what’s true.

Limited visibility on iOS

Privacy changes reduce signal and delay data, making performance harder to measure.

Our Process

Setup & Integration

We start by auditing your app ecosystem and selecting the best-fit attribution platform, whether it’s AppsFlyer or Adjust Our team handles the technical setup, SDK implementation, and privacy compliance (GDPR, ATT, and more) to ensure your data is accurate, secure, and ready to scale.

Optimise My Campaigns

Event Tracking

Next, we map key in-app actions to your growth goals and configure event tracking for every critical moment from installs and sign-ups to purchases and subscription renewals. Each event is structured to capture the right parameters, giving you granular insights into user behaviour and revenue drivers.

Find High-Value Users

Analysis & Optimisation

Once the data is flowing, we dig into attribution reports to pinpoint your highest-value traffic sources, most effective campaigns, and key drop-off points. We surface actionable insights and feed them back into your media strategy to improve ROAS, retention, and lifetime value.

Consult the Team

What We Offer

Attribution
Platform Setup

End-to-end integration with tools like AppsFlyer & Adjust.

Install &
Event Tracking

Measure installs, purchases, and lifetime value.

Cross-Channel
Attribution

See which channels truly drive growth.

Fraud
Detection

Protect budgets by filtering invalid traffic.

Revenue
Impact Analysis

Connect campaigns directly to ROI.

Clear
Reporting

Insights that guide smarter spend.

Retention
Tracking

Monitor user behaviour post-install to boost LTV.

Cohort
Analysis

Compare performance across user groups for sharper insights.

Official Partners with the Best

You’ve got the questions.

We’ve got the answers.

What kind of brands do you work with?

We work with ambitious brands that are ready to invest seriously in their digital growth.Typically: scale-ups and established players in fintech, gaming, media or e-commerce — operating across Africa or entering African markets — with a monthly marketing budget of $5k or above.If that’s you, let’s talk.

Why do we need mobile attribution?

Without attribution, you’re guessing which campaigns work. Attribution links installs and user actions back to campaigns, giving you clear ROI visibility.

Which attribution tools do you support?

We work with industry leaders like AppsFlyer, Adjust, Branch, and Singular—choosing the platform that best fits your needs.

Can attribution data improve campaign performance?

Absolutely. Attribution shows you which channels and creatives deliver the highest-value users, allowing you to double down on what works and cut wasted spend.

Ready to Transform
Your Growth?

Let’s build your growth strategy together.

Talk to Our Experts