Engagement
User registration rates
Monthly Active Users (MAU)
marketing and business objectives
Sparkle , a bold new player in the fiercely competitive financial services industry, recognized the need for a strategic marketing push that transcended mere brand awareness. Their ambition wasn’t just to establish themselves, but to become a lifestyle financial partner for a generation raised on innovation.
Sparkle understood that younger generations have a unique relationship with money. They’re digitally fluent, comfortable with disruption, and increasingly wary of traditional financial institutions. To resonate with this audience, Sparkle needed a marketing strategy that: leverages measurement, speaks the audience’s language and one that focuses on value.
Our partnership with Sparkle was driven by a singular goal: acquiring high-value customers who actively engage with their financial products and services. Achieving this objective presented a unique challenge. Not only did we need to navigate the complexities of a crowded marketplace, but we also had to factor in the recent devaluation of the Naira, a factor that could potentially impact consumer confidence and spending habits.
Despite these hurdles, we were confident in our ability to develop a cost-effective marketing strategy that would propel Sparkle to the forefront of the financial services industry. By understanding the specific needs and preferences of younger demographics, we could craft targeted messaging and leverage innovative channels to capture their attention and convert them into loyal customers. Our approach would not only consider the current economic climate but also position Sparkle as a brand that understands the future of finance.
Welcome Tomorrow’s team of experts show flexibility and transparency. They take time to understand our business, our market and our team, and bring a sense of structure. Since the beginning, this is not a business transaction, it is a partnership.
Uzoma Dozie
Chief Sparkler
Sparkle partnered with Welcome Tomorrow to completely overhaul its online presence and launch a comprehensive digital acquisition strategy covering everything from mobile measurement using Adjust, product analytics using Amplitude, Paid Media (Google, Meta, Snapchat) and Creative Strategy across all activated channels. We have developed targeted marketing campaigns that highlight Sparkle’s unique value proposition and community investment initiatives like Stash-a-ton. We also developed engaging user-generated content (UGC) to reach our key audience segments. All our ad campaigns were highly targeted and optimized to drive conversion.
Engagement on Social Channels
Average CVR for First Time Funding Customers
in User Registration Rates
in Monthly Active Users
Since the beginning of our relationship, Welcome Tomorrow has been able to adapt to our changing business needs and delivered substantial business results with a stellar speed of execution. We consider them our trusted growth partner.
Welcome Tomorrow’s team of experts shows flexibility and transparency. They take time to understand our business, our market and our team, and bring a sense of structure. Since the beginning, this is not a business transaction, it is a partnership.
